Proper

Abstract

In recent years, the development of various distribution networks and the change of consumer needs have weakened the status of traditional markets, which have played a pivotal role in the past economy. Although the government has been making steady efforts to revive traditional markets in a sense of crisis, it was not easy to attract younger generation to the traditional market only by modernizing its facilities. In this context, this study aims to increase students’ interest in market by connecting the traditional market project with the Art and Creativity course in college. In so doing, this project will have students contribute to the local economy as potential customers. Research method is a case study, and the course was conducted by attaching design thinking process to the Shin-Jeong Market Activation Plan project. The goal of this study is to have students interested in the traditional market spontaneously and encourage them to approach and solve problems through design thinking process.